1. Introduction
The Life Circle ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform and services, including our website, mobile application, and any related services (collectively, the "Services").
By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.
2. Information We Collect
2.1 Personal Information
We may collect personal information that you provide directly to us, including:
- Account Information: Name, email address, phone number, date of birth, and password when you create an account
- Profile Information: Address, emergency contact information, medical conditions, medication lists, and preferences
- Payment Information: Credit card details, billing address, and payment history (processed through secure third-party payment processors)
- Service Requests: Details about services requested, scheduling preferences, and special requirements
- Communication Data: Messages, feedback, and correspondence with us or through our platform
2.2 Automatically Collected Information
When you use our Services, we may automatically collect certain information, including:
- Device Information: IP address, browser type, device type, operating system, and unique device identifiers
- Usage Data: Pages visited, features used, time spent on pages, click patterns, and navigation paths
- Location Data: General location information (with your consent) to help match you with nearby caregivers
- Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies
2.3 Information from Third Parties
We may receive information about you from third parties, including:
- Background check services for caregiver verification
- Healthcare providers (with your consent)
- Family members or authorized representatives
- Social media platforms (if you connect your account)
3. How We Use Your Information
We use the information we collect for the following purposes:
- Service Delivery: To provide, maintain, and improve our Services, including matching seniors with verified caregivers
- Account Management: To create and manage your account, process transactions, and send service-related communications
- Safety and Security: To verify caregiver credentials, conduct background checks, and ensure platform safety
- Communication: To respond to your inquiries, send updates about services, and provide customer support
- Personalization: To customize your experience and recommend relevant services
- Legal Compliance: To comply with legal obligations, enforce our terms of service, and protect our rights
- Analytics: To analyze usage patterns, improve our Services, and develop new features
- Marketing: To send promotional communications (with your consent) about services, events, and updates
4. Information Sharing and Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
4.1 Service Providers
We may share information with third-party service providers who perform services on our behalf, such as:
- Payment processors
- Background check services
- Cloud storage providers
- Analytics and marketing services
- Customer support platforms
4.2 Caregivers and Service Providers
When you request services, we may share relevant information with matched caregivers, including:
- Name and contact information
- Service location and requirements
- Medical information (with your explicit consent)
- Service history and preferences
4.3 Family Members and Authorized Representatives
With your consent, we may share information with designated family members or authorized representatives who assist with your care coordination.
4.4 Legal Requirements
We may disclose information if required by law, court order, or government regulation, or to:
- Protect our rights, property, or safety
- Prevent fraud or illegal activities
- Respond to emergencies or protect vulnerable individuals
4.5 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit and at rest
- Secure authentication and access controls
- Regular security assessments and updates
- Employee training on data protection
- Compliance with industry security standards
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
6. Your Rights and Choices
You have the following rights regarding your personal information:
- Access: Request access to your personal information we hold
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal and contractual obligations)
- Portability: Request transfer of your data to another service provider
- Opt-Out: Unsubscribe from marketing communications at any time
- Consent Withdrawal: Withdraw consent for processing where consent is the legal basis
- Account Closure: Request closure of your account
To exercise these rights, please contact us at privacy@thelifecircle.ca or through your account settings.
7. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect and store information about your preferences and activity on our Services. You can control cookies through your browser settings, though disabling cookies may affect functionality.
We use cookies for:
- Authentication and session management
- Remembering your preferences
- Analyzing usage patterns
- Providing personalized content
8. Children's Privacy
Our Services are designed for seniors and their families. We do not knowingly collect personal information from children under 13 years of age. If we become aware that we have collected information from a child under 13, we will take steps to delete such information promptly.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We take appropriate measures to ensure your information receives adequate protection in accordance with this Privacy Policy.
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Last Updated: January 2025